WIMBLEDON MERCHANDISE REDESIGN
It was decided that the Official Wimbledon Merchandise Website would be updated before the 2014 Championships. This meant I could go to town and really make the website mine.
The key areas we worked on was customer usability, using html headers and copy on the website rather than static copy to make it more SEO friendly and updating all imagery. Due to the high volume of Asian customers using the website, we added Simplified Chinese language as an option on the website.
The website was passed and launched two days early, and sales went up 226% from the year before.
Click here to see the website.
Working from the top downwards...
2. Landing Page
3. Product Detail Page