POLO 16

 

Chester Racecourse two Polo tournaments on the Roodee every year. 


The brief was to make Polo appeal to the family market. Due to the lack of imagery to represent this, I took an image led artwork style and created a more relaxed and fun feel.
 I hand drew the different images of the polo in black ink; the horses, the hospitality tent, families enjoying picnics etc. These sketches were scanned, then arranged and colour added in Photoshop. I decided to use a reduced palette of colours, to keep the design from looking too cluttered and not to take too much away from the inky lines.

 

The Polo Lorries also had a refresh and added the new 2016 Sponsors onto the sides, as well as the refreshed Polo log; silver crown with a sanserif copy.

Click here for the Polo Journal page.

 

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Photography:

1. Original Artwork

2. Polo Journal  l  Advertisement Bike  l  Polo Lanyards

3. Polo Billboard

4. Polo Bus Stop Advertisements

5. Polo Lorry update