MyVegan Valentine’s Day

The brief was to build a social- first mini campaign around Valentine’s Day which heroes some of their best selling products. The campaign needed to be fun and playful, and incorporate current UGC and product photography assets we had.

Date Completed; Feb 2021

Concept Moodboard; Colours, copy, styling, use of social media elements.

Concept Moodboard; Colours, copy, styling, use of social media elements.

A selection of social feed posts; Pre Launch Teaser,Copy only grid post, UGC styled story with soft product marketing, Product focus story

A selection of social feed posts; Pre Launch Teaser,Copy only grid post, UGC styled story with soft product marketing, Product focus story

Influencer Templates; Full image templates and inset image templates for grid posts and stories. Space has been left for Influencers to add copy.

Influencer Templates; Full image templates and inset image templates for grid posts and stories. Space has been left for Influencers to add copy.

Instagram Stickers - produced as part of the campaign

Instagram Stickers - produced as part of the campaign

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