Exante Slimmer of the Season

Every quarter a “Slimmer of the Season” is selected by the Exante community, the winner is selected for a hotel stay and a full photography and video experience. The photography shoot and video would then be used on a  360º campaign to promote the Exante meal plans.

Whist in charge of these campaigns, I used this as an opportunity to update the style of the photography with softer lighting, a more modern set, and styling. Picking up the Slimmer’s personality through the clothes selection. Campaign lockups and styling were also updated and refreshed.

These are real-life individuals rather than models so it was important to give them the best time possible so we could achieve the warm confident imagery we were after.

Date Completed; Jan - December 2020